TenderCuts has launched its new ‘good meat. real meat. all the time.’ proposition in a multi-film marketing campaign. The marketing campaign, conceptualised by Lowe Lintas Bangalore, focuses on creating model consciousness and consideration to drive trials by customers. The advert movies are reside throughout TV, digital, print and OOH in a number of markets.
The adverts characteristic actor Prakash Raj selling the model. The marketing campaign consists of three movies highlighting totally different messages by the model – the primary one showcases high quality meat merchandise, the second options the ready-to-cook vary by TenderCuts with pre-marinated meat, and the third movie focuses on the truth that all merchandise are minimize solely after an order is positioned.
“By way of the marketing campaign, we would like our prospects to develop into conscious of the model promise. At TenderCuts we imagine in doing issues which might be proper for the shopper. We spotlight this reality by means of our new marketing campaign which is spun across the promise of ‘good meat, real meat, all the time’,” Aruna Jathar, chief advertising officer, TenderCuts mentioned.
Shoppers at this time are more and more cautious of the standard of merchandise obtainable out there – particularly meats and seafood, the corporate mentioned. “Most individuals nonetheless choose to bodily buy the merchandise to make sure that they aren’t compromising on the standard. Lowe Lintas has used this perception to showcase the varied components of TenderCuts speaking that the model choices are finest in high quality,” it added additional.
“TenderCuts is all about honesty. Be it their costs, their high quality and even their practices. More often than not that is skilled first-hand by those that go to their shops. We wished to attain the identical emotion. By roping in a celeb like Prakash Raj, we let him expertise this honesty first-hand. Therefore the concept of a shoot inside a shoot,” Sonali Khanna, government director and department head, Lowe Lintas said.
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