First kicking off in 2016, Digital Arts has historically used the week of E3 in early June to carry its personal EA Play Reside occasion, throughout which the writer would make lots of its greatest bulletins for the 12 months. That’s coming to an finish in 2022.
EA has determined to cancel this 12 months’s occasion, in favour of what seems like holding smaller showcases centered on every new and upcoming sport individually. In an announcement despatched to IGN, the writer says:
We love EA Play Reside because it’s our means of connecting with our gamers and sharing what’s new with all of you. Nonetheless, this 12 months issues aren’t lining as much as present you the whole lot on one date. We’ve got thrilling issues occurring at our world-class studios and this 12 months we’ll reveal way more about these initiatives when the time is correct for every of them. We look ahead to spending time with you all year long!
The transfer is hardly a shock. Final 12 months’s EA Play Reside skipped E3 totally and went down a number of weeks later in July, and with E3 itself wanting like a non-starter this 12 months there was little impetus for EA to maintain to that conventional announcement schedule.
That’s…presumably nice for many of you, I assume? I can’t ever keep in mind a 12 months that individuals acquired hyped for EA’s bulletins at E3, and even EA Play Reside, as plenty of the writer’s large bulletins had been already being made on their very own timelines.
It’s fairly grim information for anybody nonetheless clinging to a love of the old school E3/summer time announcement season, although. EA Play Reside was solely invented as a result of E3 was working out of steam, so for EA Play Reside itself to get binned says lots about how useless that previous “right here’s all our new stuff in a single place!” pattern appears to be in 2022.
