Prabha Khaitan Basis, India, and Grammy Award winner Riki Kej, are happy to announce a model new initiative #ReWear4Earth which can concentrate on vogue and sustainability. The initiative was impressed by Grammy Award Winner Ricky Kej after he tweeted his photos earlier this yr sporting the identical outfit on two of the most important platforms on the planet – whereas profitable his Grammy Award in Las Vegas and on the Cannes Crimson Carpet with the hashtag #ReWear4Earth.
Ricky Kej on the sixty fourth Grammy Awards in Las Vegas
Prabha Khaitan Basis, a non-profit organisation based mostly in Kolkata (India) that helps in creating consciousness of sustainable growth and India’s ecosystem and biodiversity, received in contact with the Grammy Award winner and collectively determined to launch this marketing campaign. For many years, repeating an outfit for galas and occasions could be thought of a vogue blunder – encouraging individuals to modify up outfits for each occasion, making garments ‘Single Use‘. It’s time to vary that narrative. It’s time we think about our planet on this equation. Trend may be stylish greater than as soon as. We have to purchase fewer garments and put on them repeatedly, proudly.
Quick vogue isn’t at all times trendy. Particularly after we think about its affect on our planet (The style business is without doubt one of the most polluting industries on the planet). The usage of poisonous textile dyes, low-cost supplies and large use of water interprets to environmental air pollution and degradation. As well as, micro-plastics and chemical contaminants leach out from materials and discover their approach into the oceans. Microplastics play a big half within the killing of over 100 million marine animals and over 1 million seabirds annually. Most materials as we speak are usually not completely biodegradable and find yourself in a landfill, or within the oceans.
Prabha Khaitan Basis and Grammy Award Winner Ricky Kej request everybody to ReWear outfits for various events and do their half in lowering injury dealt to the Earth.